Project report on marketing strategies of airtel pdf

Project report on market share of airtel marketing. Undertaken at bharti airtel submitted in the partial fulfilment for the requirement of the award post graduate diploma in management awarded by indira school of business studies. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Marketing strategy of airtel free download as powerpoint presentation. The mobile services comprise of fixed wireless services and mobile services which use gsm network technology across major telecommunication circles in the country. The report further provides information regarding bharti airtel, its financial position, infrastructure with its product and services offered by them, which facilitate the buyer.

This report alsocontains the basic marketing strategies that are used by the airtel company ofmanufacturing process, technology, production policy, advertising. Marketing project report on consumer behaviour and consumers decision making. Jul 12, 2018 all my mba colleagues, i am sharing a great mba marketing summer training project report of my friend. The telecom sector in india is hyper competitive, with multiple groups trying to capture the market. It is able to sustain its innovative business model,by focusing on relationship management with vendors.

Marketing mix of airtel analyses the brandcompany which covers 4ps product, price, place, promotion and explains the airtel marketing strategy. Although, bharti airtel is one of the largest companies in the telecom sector in india and has a big impact on the telecommunication sector, but ril doubles shareholders money every 2. You will get the project report through mail from side withing 24 hrs of your order. Core competence is clearly an important concept, and hul seems to have been able to make it work for itself in the past. Jul 30, 2010 marketing strategy includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of marketoriented strategies and therefore contribute to the goals of the company and its marketing objectives.

The key to a sustainable strategy and positioning is an. As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. I am giving all these bba projects reports, mba projects for free, please feel free to enjoy all these mba bba project reports for free and dont forgot to click ads given in the blog. Airtels global presence and deep pockets are a source of competitive advantage for the firm. The case of airtel t ltd bachelors thesis, pages 55 may 2015 this bachelors thesis was done under the consent of airtel t ltd with a major purpose of finding the correlation between pricing strategies and customer retention. Pdf the role of marketing strategies in the performance of. However, we all know that in every course, there will always be challenges waiting ahead. The training was conducted in bharti airtel limited siwan, bihar. Essentially, marketing strategy is a plan that allows a business owner to direct activities that are consistent with the goals of the business owner and organization and spend money wisely in order to create the greatest amount of return on investment. A capstone project submitted to southern utah university.

Marketing strategies of airtel and idea mba project report telecom industry, idea and airtel. Strong network investments and customer insights has allowed it. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. Project report comparative analysis between the marketing. Marketing concept the job of marketing is not to find the right customer for your product, but to find the right product for your customer.

Project report on marketing strategy pdf this is the final report of a consultancy on a regional marketing strategy for the. Determine your assumption of marketing objectives, human resource objectives and. A project report on comparative analysis of marketing. Research project report on marketing strategies of airtel free download as word doc. Mba marketing projects final year marketing projects. Internship report for bharti airtel project on customer satisfaction towards mobile service providers. The project aims at understanding the marketing strategies at airtel and its impact on the perception of airtel cellular services. Airtel uses mix of segmentation strategies to segment its offerings like basic call sms plans, prepaid postpaid plans, vas data, caller tunes etc. Marketing strategies of airtel mba project reports, bba. Analysis of samsung marketing and brand strategies the. This report presents a snapshot description of the current financial activities as being.

I acknowledge the sincere assistance provided to me from. Apr 24, 2014 the project report consists of detailed study of marketing strategies of airtel a sincere effort has been made to analyze working pattern of mobile services. He underwent his mba marketing summer internship training at vodafone and topic of his project was vodafones segmentation, targeting, positioning and marketing strategy. This has had a considerable impact on the users as well as the service providers like airtel, reliance, idea and tata teleservices. This is a research report on project report on airtel uploaded by sayed arif in category. Today the tele communication sector is very important in india. May 21, 2010 the introduction and the history of the company, strategic planning of this company like vision, mission statement and the customer driven marketing strategies of that company like market segmentation, targeting and positioning. The project also covers the four ps of marketing product, price, place and promotional strategies.

Summer internship report on marketing strategies of airtel. However, the choice to focus on iss is due to the following reasons. What is reliance jios marketing strategy how will it be. Reliance jios marketing strategy and case study jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Summer training report on x201cstudy of sales promotion activities and consumer age on network at bharti.

Doc comparative analysis of marketing strategies of. Project report on comparative study of financial performance of state bank of india and bank of barodaname of student. The project work was undertaken to evaluate the marketing strategies of vodafone in india. Project implementation units, communications, communities of. This project is done for the partial fulfillment of my curriculum of full time pgdm program 20082010. In order to achieve the objective of the study, a case study research design was adopted. A detailed study of eveready, its marketing strategies and a comparative analysis between eveready and duracell in the alkaline segment introduction. Pricing strategies and customer retention the case. A capstone project submitted to southern utah university in partial fulfillment of. You can get all types of marketing projects, finance project, hr projects etc.

Project report on airtel by sayed arif in marketing category. Marketing project report, marketing project topics, marketing projects topics mba students, marketing projects topics for mba, marketing projects for mba pdf, marketing thesis ideas or topics, marketing thesis statement, example marketing thesis, phd thesis in marketing, make marketing thesis, marketing thesis subjects, mba marketing thesis, example. Strategic approach airtel airtel marketing strategy. Latest mba project topics for final year mba, bba student for welingkar, smu, ignou. To begin a report, you need to set an objective to guide you on the stepbystep process to reach the smart goal. This report also contains the basic marketing strategies that are used by the airtel company of. Project s strategy discussion forum see the project pages for an archive and details of how to participate. An interview guide used to facilitate data collection advantage over its. With every step of the way, they also need to create.

Recently, ril adds rs 17,000 cr to investor wealth as ambani launches jiophone airtel, idea, rcom fall as ril unveils jiophone at. The report further provides information regarding bharti airtel, its financial position, infrastructure with its product and services offered by them, which facilitate the buyer effectively. Marketing strategy of bharti airtel management paradise. Airtel marketing mix 4ps airtel marketing strategy. Sale and lease back of its towers bharti airtel report, 2010. Recommend appropriate oneyear marketing plan of one brand of the chosen company. Know more about our fact sheet, strategy, financial snapshot, organization structure, awards and. This report also contains the basic marketing strategies that are used by the airtel company of manufacturing process. Marketing strategy of airtel airtel marketing strategy.

Segmentation, targeting, positioning in the marketing strategy of airtel. A report on using servqual model to assess service quality of airtel i a report on using servqual model to assess service quality of airtel submitted to mr. An analysis of marketing strategies of an integrated. Project report on the core competency and business strategy of hul. Any report could bring about multitude of results when given with utmost attention and focus. Mobile commerce has been a big success story in africa. Airtel marketing mix 4ps airtel marketing strategy mba. This study sought to establish the strategies adopted by airtel africa in enhancing its performance, as well as to determine the relationship between the strategies employed by airtel africa and its performance. The report begins with the history of the products and the introduction of the airtel company. Apr 19, 2020 marketing mix of airtel analyses the brandcompany which covers 4ps product, price, place, promotion and explains the airtel marketing strategy. It was a huge work experience and learning experience for the students. About bharti airtel strategy, financial snapshot, structure. The objective of this study was to identify and understand the competitive strategies adopted by airtel kenya which is the second largest mobile network operator in kenya.

The battle for market share with low arpu plans continues unabated in the telecom industry. Services marketing section of our research repository. Students are required to follow below instructions. Project report comparative analysis between the marketing strategies of airtel and idea. Marketing strategy of airtel and idea cellular, telecom. Marketing strategy of amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. But for most of its counterparts in india, it is like a mirage. There is very tough competition between various companies.

This report also contains the basic marketing strategies that are used by the airtel company of manufacturing process, technology, production policy, advertising, collaboration. A study on customer satisfaction on airtel 9400 words. Marketing strategy of airtel by sanjay gupta issuu. Pdf the role of marketing strategies in the performance. And there is no better way to retain a customer than to exceed his expectations. Airtel has strong relationships with its suppliers. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. All my mba colleagues, i am sharing a great mba marketing summer training project report of my friend. A project report submitted as a part of curriculam in bba degree. A project report on marketing strategy of yamaha products. Financial managers have created instruments and strategies on how to properly manage the whole business organization.

This report on bharti airtel is done to findout certain objective regarding the strategic approach adopted by airtel to stand strongly in the competitive telecom market. Pdf on apr 1, 20, john jere and others published the role of marketing strategies in the performance of telecommunication companies. A comparative study of tnm and airtel in malawi find. In term of sony the main competitor, in the chart of brand value showed it rank is up from 34 th to 29 th in 2010. The report begins with thehistory of the products and the introduction of the airtel company.

E marketing marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. Marketing project report on comparative study of marketing strategies of airtel and idea. It is the direction and scope of an organization over the long. The project is an extensive report on how the airtel.

Bharti airtel limited is a leading telecom company with operations in 20 countries across asia and africa. Since the launch of rjio, bharti has maintained its market share for the last two years. All documents marketing services marketing section of our research repository. Marketing projects, marketing project reports 201920.

Pricing strategies and customer retention the case of airtel. Kazi mahfuz mamtazur rahman course instructor course title. Know more about our fact sheet, strategy, financial snapshot, organization structure, awards and recognitions. This helps to formulate hypotheses and framework for further investigation. Bba project reports, bba management reports, project. It relies on bharti infratel for towers, ibm for it systems etc. Pricing strategies and customer retention title of thesis 2. That is from the people who are running it down to the primary and secondary activities.

The project report consists of detailed study of marketing strategies of airtel a sincere effort has been made to analyze working pattern of mobile services. Research project report on marketing strategies of airtel. According to the table of brand value in global brands in 2010, samsung was stable in rank 19 th in last year and current that show it can manage marketing strategy in good brand value in crisis economic situation. Mba marketing project report on consumers awareness and perception about credit cards of pnb delhi. This report also contains the basic marketing strategies that are used by the airtel company of manufacturing process, technology, production policy, advertising, collaboration, export scenario, future prospect and government policies. Marketing projects mba project reports, bba project. Project report on airtel by sayed arif in marketing. Ask any indian consumer to name a battery and the first brand that comes to mind is eveready. In this research, the survey of literature has been classified into two parts studies related to telecom sector and studies related to marketing strategies. Reliance jio infocomm limited entered the sector last year and its not just winning. Project brief each team needs to select any company and its brand in india. The report includes some of the key salient features of market trend issues. Bharti airtel marketing strategy is analysed using various models like swot analysis, bcg matrix, ansoffs matrix, porters five forces etc. Mar 08, 2019 the marketing mix of airtel discusses the 4ps of airtel which is amongst the top telecom companies in india and is known to have a strong marketing mix.